Sip or Smoke: Wine and Cannabis Industries Should Evolve Together

The wine and cannabis industries have always had a fraught relationship in California, particularly in the Napa Valley, where both grapes and cannabis are grown.

Before voters approved Proposition 64 in 2016, legalizing weed for adult use, it was simple: the wine industry had little use for its neighbors who were then involved in illicit activities. Since legalization, though, the relationship has grown more complex.

The industries can now best be described as frenemies. This is true from agricultural areas where the industries sometimes compete for resources, to backyard parties, where some people use them together, while others have traded in their pinot noir for pineapple express. With the market and consumer preferences still unclear, vintners don’t know what to make of the pot people: friends or foes?

Even so, the Wine Industry Network, based in Healdsburg, decided three years ago to create the Wine & Weed Symposium, an annual event bringing together people from both…

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