Navigating Dog Owners From Year A single By means of the Senior Years –


Pet owners are in search of goods that will make life comfy and healthy—from puppyhood by means of the golden years.

By Lizett Bond

Published: 2019.09.03 01:36 PM

As well quickly, that adorable, energetic puppy will morph into a quiet, graying senior companion. As dog lovers strive to shield the overall health and effectively-getting of their canine companions at each and every age, companies are stepping up with goods that will boost the journey.

As their beloved pets advance in years, owners are typically unaware of the goods readily available to help with every life stage, mentioned Jennifer Pratt, marketing and advertising and project manager for Walkin’ Pets by Handicapped Pets in Amherst, N.H.

“For instance, as joints turn out to be arthritic, hip and joint supplements can assistance ease discomfort, and for a breed with a tendency towards arthritis or hip dysplasia, supplements can be taken as a preventative measure,” Pratt mentioned.

At Lisa’s Doghouse, in North Bay, Ontario, Canada, owner Lisa Rousseau typically recommends hip and joint supplements for aging dogs.

“I sell a lot of The Missing Hyperlink goods they cover all of the bases, which includes hip and joint supplements,” she mentioned. 

Owners are in search of a assortment of possibilities when it comes to the desires of their senior pets, mentioned Jillian Dutson, marketing and advertising manager for Pet Releaf in Littleton, Colo.

These options contain the use of cannabidiol (CBD) goods for pets, she added.

“Since several pets will knowledge aliments equivalent to these of their human counterparts, joint discomfort, or inflammation, for instance, it is vital to get started regulating and choosing a solution that will assistance with challenges the pet is presently facing, and is also healing for sustained use,” Dutson mentioned. “For instance, we generally offer you senior pets our soft-chew Edibites for each day overall health, though we recommend oil for assisting in discomfort management, situational anxiousness, hip or joint discomfort, or other ailments.”

At Pawz on Most important in Cottonwood, Ariz., owner Denise Sturdy reports a sturdy consumer base of senior dog owners.  

“The No. 1 concern is joint discomfort, and I generally suggest Pet Releaf CBD hemp goods,” she mentioned. “CBD is the No. 1 promoting item in my retailer.”

Connie Romano, owner of Bark Out Loud Doggie Boutique and Café in Mansfield, Texas, also carries hemp treats for joint mobility and other challenges facing senior dogs.

“I stock Treatibles,” she mentioned. “I enjoy the brand and their consumer service.”

The initial indicators of loss of mobility are typically missed by pet owners, with the very first visible alter getting a struggle to get off the ground and stand soon after lying down. In these instances, a rear assistance leash is a wonderful addition for pets straining to stand or needing assistance in locating their balance, Pratt mentioned. 

As loss of agility progresses, a complete-physique assistance harness will assistance bolster each the front and rear of a dog at the identical time, she added. 

“It’s quick to use, and wonderful for assisting a dog up the stairs, outdoors for bathroom breaks or finding into the car or truck for road trips with the household,” she mentioned. 

Pet owners can nurture agility by establishing superior habits in their pets at a young age, mentioned Celeste Vlok, marketing and advertising manager for PetSafe, a brand of Knoxville, Tenn.-primarily based Radio Systems Corp.  

“Stairs and ramps play an vital function in the high-quality of life for pets by stopping injury and supporting them by means of their senior years,” Vlok mentioned. “As parents, we ask our pets to jump extra than double their height every day, in and out of automobiles and onto furnishings, but we typically do not consider about lengthy-term harm or possible injury to joints, muscle tissues and even bones.” 

In addition, making certain that furry mates get adequate physical exercise, each physically and mentally, is vital for the all round overall health of a pet, she added.

“A superior harness developed to reduce leash pulling is a ought to,” Vlok added. 

For energetic youngsters, Lisa’s Doghouse gives a variety of harness and collar selections. Additional, puppy-owning shoppers are typically getting guidance from a specialist trainer and arrive with a list of suggestions.

“One trainer may favor a harness that leashes up in the front a different makes use of martingale collars,” Rousseau mentioned. 

When it comes to maintaining peppy puppies occupied, Romano recommends chews and toys, and the retailer gives a broad choice.

“I either take prospects to our antlers or Himalayan chews, or to our several toys,” she mentioned.

Customer Education

Fostering Awareness

It is vital for retailers to inform prospects of readily available options for challenges faced by aging, injured or disabled pets, mentioned Jennifer Pratt, marketing and advertising and project manager for Walkin’ Pets by Handicapped Pets in Amherst, N.H.

“The finest way to do this is with in-retailer videos and displays,” Pratt mentioned. “For instance, we offer you various videos that show disabled pets living pleased, healthier lives though operating, playing, exploring and enjoying their household. Pet parents are provided hope as they see that it is probable for their pet to reside a typical life.” 

At any life stage, know-how is central, mentioned Jillian Dutson, marketing and advertising manager for Littleton, Colo.-primarily based Pet Releaf, which tends to make cannabidiol (CBD) goods.

“However, precise to CBD, it is vital to realize a pet’s desires as they continue to age,” Dutson mentioned. “So identifying and studying extra about the life cycle of a pet can assistance pet parents in supplying the finest life probable.” 

In Mansfield, Texas, Bark Out Loud Doggie Boutique and Café owner Connie Romano speaks from her personal knowledge when discussing hemp goods.

“I can attest to the good results of my personal dog, who, at 16, became extra puppylike,” she mentioned.

Romano also cited the benefit of manufacturer brochures, and consumer confirmation.

“In my retailer, prospects speak to every other about the good results of hemp in the lives of their personal dogs,” she mentioned.

Lisa Rousseau, owner of Lisa’s Doghouse in North Bay, Ontario, Canada, reports that inquiry is the cornerstone to stellar consumer service.

“We ask a million queries just before creating a recommendation,” she mentioned.

Prevention is a different crucial element to the educational procedure, according to Celeste Vlok, marketing and advertising manager for PetSafe, a brand of Knoxville, Tenn.-primarily based Radio Systems Corp. 

“We should really practice mindfulness with the joints and bones of our pets and recognize the significance of physical exercise for lengthy-term overall health,” she mentioned.

Solution Improvement

On the Horizon

Producers are continuing to analysis and create goods that make the lives of dogs and their owners simpler all through the pet’s life stages.

“The possibilities are endless, but as we find out extra about the typical situations affecting our pets, there will be extra cost-effective, adjustable, customizable, and tailor-produced goods to match and suit a dog’s precise desires,” mentioned Jennifer Pratt, marketing and advertising and project manager of Walkin’ Pets by Handicapped Pets in Amherst, N.H. 

For instance, in the pet mobility category, the adjustable, industrial version of the dog wheelchair has produced a sturdy effect on the lives of disabled dogs, Pratt mentioned.  

“It evolved from a custom-produced specialty solution to an off-the-shelf, adjust-it-oneself solution,” she mentioned. “As lengthy as retailers and companies are listening to the desires and desires of their prospects, there’s no finish to the innovation that is probable.”

Jillian Dutson, marketing and advertising manager for Pet Releaf in Littleton, Colo., noted that data is the foundation to solution improvement.

“We are actively engaged with our customers in order to hear the pet desires,” Dutson mentioned. “We have two veterinarians on employees to help in ingredient formulation to make sure we are generally very first to market place with high-quality goods.” 

New Merchandise

Innovating and Developing

As demand grows for goods that assistance through precise canine life stages—particularly puppyhood and the senior years—manufacturers are taking feedback and bringing innovation to these goods.

This year, Walkin’ Pets by Handicapped Pets released various goods developed to enhance the high-quality of life of senior and specific desires pets by providing options to challenges such as arthritis, hip dysplasia, subluxations, decubital ulcer recovery, intervertebral disc illness (IVDD), and hind-finish weakness or paralysis, mentioned Jennifer Pratt, marketing and advertising and project manager for the Amherst, N.H.-primarily based organization. 

The Walkin’ Hip-EEZ is developed to supply assistance to a pet’s hip joint.

“With 5 interchangeable attachments, the Hip-EEZ can be customized to accommodate a variety of hip-joint deficits,” Pratt mentioned.

Accessories contain an amputee sleeve for tripod dogs, a bridge attachment for pups with mild to moderate hip subluxation, a donut accessory to alleviate stress when a pet is lying down, and a cross-help attachment, a instruction tool that sits higher up in between a dog’s thighs to retain the pet from crossing its hind legs, excellent for pets suffering from hind-finish weakness, neurological illness, strokes, spinal compression and post-surgical procedures, according to organization officials.

The Walkin’ Scooter is the company’s newest mobility option. Roller ball casters slide effortlessly across household surfaces for effortless movement, permitting paralyzed pets to scoot and zip freely about the residence and maneuver by means of tight spaces and about indoor obstacles with ease. The scooter characteristics a sturdy nylon scooter bag that is best for pets with incontinence challenges, officials mentioned.

Walkin’ Pets’ new vertebraVe assistance program is excellent for dogs suffering from intervertebral disc illness, back discomfort, through post-surgical recovery and rehabilitation. A patented two-tier assistance layer supplies optimal stabilization of the spine and surrounding muscle tissues though nevertheless permitting pets to run, sit and go to the bathroom, according to Pratt. 

Boom Bars, Pet Releaf’s most current introduction, are readily available in 3 flavors, which includes Longevity, which is formulated with senior companions in thoughts.

“The bar consists of crucial components like goji berries, which naturally minimize inflammation, as effectively as baobab, a fruit containing 10 occasions extra vitamin C than an orange, to assistance retain bone strength,” mentioned Jillian Dutson, marketing and advertising manager for the Littleton, Colo.-primarily based organization.

PetSafe lately released its Stroll-Along outside harness, which is best for walks with senior dogs and characteristics padded chest straps for optimal comfort. A water-resistant, zippered pouch is centered on major of the harness to hold essentials, such as a wallet, car or truck keys, a telephone or waste bags. The size and place of the little pouch prevents the possibility of adding as well a great deal weight and overheating a dog through walks, mentioned Celeste Vlok, marketing and advertising manager for PetSafe, a brand of Knoxville, Tenn.-primarily based Radio Systems Corp.

Exercising is crucial at any life stage, and PetSafe’s new Ricochet electronic dog toy characteristics two interactive, paired toys that will have pups and the young-at-heart operating back and forth from toy to toy, attempting to catch the “moving” squeak sound, mentioned organization officials.

“Another lately released selection, the PetSafe Ribinator, is a sturdy, treat-compatible dog chew toy,” Vlok mentioned. “The significant rubber tubes and nylon supports make the toy lengthy-lasting and assistance stimulate and engage your finest buddy for enhanced playtime.”

Supply: single-By means of-the-Senior-Years/


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